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Caffè Bene is a coffeehouse chain based in Seoul, South Korea. It was founded in May 2008 by Sun-Kwon Kim, its CEO. Caffè Bene is the largest coffeehouse in South Korea in the number of stores. As of April 24, 2012, Caffè Bene had 760 outlets in South Korea.〔(April 24, 2012)("승승장구 카페베네…주식시장에서도 통할까?" ("Caffè Bene...Doing Just Fine in the Stock Market?") ), 매일경제 (Economic Daily)〕 Caffè Bene made its international debut in New York City in February and opened the second international store in Beijing, China one month later. As of April 26, 2012, Caffè Bene has 3 outlets in China and has signed with 7 countries. As of April 4, 2014, the company counted 945 stores in Korea, 86 in the United States, 283 in China, 1 store in Canada, 5 in Philippines, 5 in Indonesia, 4 in Saudi Arabia, 2 stores each in Mongolia and Malaysia, and one each in Cambodia, Singapore, Japan and Vietnam. The number of stores continues to grow.〔(Public website of Caffè bene )〕 In November 2014, Caffè Bene announced plans to open its first drive-through coffeehouse in Little Falls, New Jersey. It opened in December 2014. The store has since closed. == Description == The idea for Caffè Bene came after Sun-Kwon Kim, chairman and CEO of Caffè Bene, traveled to Canada and saw that the local coffee shops were very popular. He had confidence that he could create a brand that could compete with the cafes he saw.〔(Bene History )〕 Caffè Bene is designed after European open-air cafes. The word "Bene" in the brand name comes from the Italian word for "good." This brand combines the European open-air atmosphere and traditional Korean culture of "Sarangbang".〔 Like other coffee chains, Caffè Bene sells brewed coffee, hot and cold beverages, pastries, croissants, sandwiches, waffles, gelato, and so forth. In addition, Caffè Bene features Misugaru, which "consists of black sesame seeds, black bean, black and brown rice and barley".〔(March 6, 2012)(''The caffébene, a New Korean Imported Café at Times Square, Launches Homemade Multigrain Drink, Misugaru Latte.'' ) PR Web〕 According to PR Web, Misugaru "is rich in vitamins, calcium, magnesium, molybdenum, folate and selenium".〔(March 06, 2012)('The caffébene, a New Korean Imported Café at Times Square, Launches Homemade Multigrain Drink, Misugaru Latte.' ) PR Web〕 Misugaru drinks are a feature that differentiates Caffè Bene from its competitors such as Starbucks and Coffee Bean. Ordinarily people drink Misugaru with milk. 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Caffe Bene」の詳細全文を読む スポンサード リンク
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